Brand deck · for Kevin

Dirty
Bingo

The fun, sexy, safe night out where Orlando comes to play, laugh and make new friends. Hosted by Mr. 407 Kevin.

01 · What you told us

The night, in your words

"Fun. Sexy. Cool. A fun date night."The vibe
"Run by somebody who understands women and understands the consent and the safety portion of the night."The promise
"You can meet friends here. You can meet singles here."The reason to come
"Interactive games in between bingo... different than any other bingo I've ever been to."What makes it different

02 · Positioning

Sexy, never sketchy.

Dirty Bingo is Orlando's grown-up game night: free bingo, adult prizes, party games between rounds and a comedian on the mic. It's built for women in their 20s, 30s and 40s, and the friends, dates and new people they bring. Come with the group chat or come solo. You'll leave with new friends.

Headline line

O 69. You know the call.

Also works

Come solo. Leave with friends.
Bingo, but make it grown.
Sexy, never sketchy.

03 · Logo direction

The O 69 ball

O 69 is a real bingo call (O runs 61 to 75), and everybody gets the joke. The ball becomes the icon: on flyers, as the profile picture, on prize bags, on the shot glasses.

Your Mr. 407 Kevin logo stays black, white and red, and shows up as the "hosted by" stamp. That keeps your personal brand intact while Dirty Bingo gets the neon. Send us the logo file and we'll lock the lockup.

04 · Colors

Neon after dark

HOT PINK#FF2E93 · the main color
NEON BLUE#2EF2FF · glow and buttons
PURPLE#7B2CFF · backgrounds and gradients
LIME#C6FF3D · prizes and winners
MIDNIGHT#0D0518 · every background
407 RED#E5262D · Kevin's stamp only

05 · Type

Three fonts, one feel

Dirty Bingo

Monoton, the neon sign. For the name only.

WEDNESDAYS · 8 PM · DEBONAIR

Bebas Neue for dates, venues and headlines.

Free to play. Adult prizes. Games between rounds.

Outfit for everything you read.

06 · Voice

How Dirty Bingo talks

Do

  • Flirty, cheeky, in on the joke
  • Speak to the girls' group chat: "send this to the girls"
  • Make solo people feel invited: "come alone, leave with friends"
  • Say the prizes are adult and the games are wild
  • Make it sound safe and welcoming: "everybody's comfortable here"

Don't

  • Crude or graphic on flyers and posts (save it for the mic)
  • Jokes at the audience's expense
  • Anything that reads as a pickup spot
  • Explicit images. Keep it neon and suggestive.
"Tell the girls. Tell the group chat. Tell your situationship. O 69 tonight."
"New in Orlando? Come solo. Half the room didn't know each other when they walked in."
"Free bingo. Dirty prizes. Free shots for the winners. Zero creeps."

07 · In the wild

What it looks like

O69
Dirty Bingo
Wednesdays · 8 PM
Debonair Supper Club · Downtown Orlando
Prizes by [sponsor] · Tonight's shot: [sponsor]
O69
Tonight
8 PM

El Bloque · Ladies Night

Send to the girls

Every flyer and story has a sponsor slot built in. That's what makes the night sellable to brands like P1.

Popups Comedy · popupscomedy.com · Concept for Kevin Deane's Dirty Bingo